What Happens When A Boy Band Gets A Hold Of Glitter and UV Light...Makeup by ONE DIRECTION

Ohhh, trust me, I can hear you sighing 'seriously, Shireen?!' and I see your eye rolls too! And close your gaping mouth, hubby dearest has given me enough grief about this... But as the saying goes, the curiosity kills the cat or in this case, me.

Markwins the company behind One Direction makeup line kindly send me LIQUILIGHTS GLOW GLOSS kit* and ROCK ME NAIL kit* for review. Frankly, I didn't know what to expect and the thought of a boy band having a makeup line is a weird one. But then again, there have been numerous celebrities venturing into beauty brand and created massive success with it so I figured this might be one of those cases too.

First up, let's take a closer look at the LIQUILIGHTS GLOW GLOSS kit*. This kit is described as below:

"Liquilights Glow Gloss sparkles brilliantly during the day and illuminates under UV black light after dark. Enriched with natural oils and vitamin E to keep your lips soft and hydrated all day and all night. Gloss can be worn alone for a pop of sparkle and color, or paired with One Direction crème lipstick for a bolder look."

Makeup by One Direction
Liquilights Glow Gloss kit

Kiss You - Orange glitter gloss that supposedly glows neon yellow under UV light

Through the Dark - Poppy glitter gloss that supposedly glows neon red-orange under UV light

Taken - Pink glitter gloss that supposedly glows neon orange under UV light

Now if you want to sparkle in all your glory like the beloved *sarcasm!* Edward Cullen the King of Glitter whenever he stands in the sun then this is the gloss for you. You will have glitter in your teeth, up your nostril (don't ask!) and everywhere else after a couple of hours using this. This is NOT shimmer, it is GLITTER. It feels like a 5 years old went to town on Glitterdoom while creating this gloss.

The crazy amount of glitter in the gloss is a huge shame because the pigmentation of this product is actually pretty good. Texture wise is also something that I can live with, it is not too gloppy nor is it very sticky. There is a slight scent to the glosses, a hint of vanilla so there's nothing horrid about it. But it felt like I'm using a lip scrub instead of a gloss due to the crazy amount of glitter in it.

Unfortunately I cannot attest in regards of how bright or what colour these glosses shine under the UV light because I don't own one. Who owns a UV light at home anyway? If you have one please let me know what kind of naughty things you do with it....as I said, I'm curious.

Next up...ROCK ME NAIL kit*. This kit is described as below:

"ROCK ME NAIL KIT, featuring NEON UV-REACTIVE Nail Varnish and UV-REACTIVE GLITTER nail toppings that add even more sizzle to your mani, for nails that light up day and night.
Sprinkle the glitter over wet polish for a subtle accent, or go for the glitz and dip your entire wet mani in mega-watt sparkle!"

Nail Varnish: Happily - UV iced blue glitter
Moments - UV neon pink
Diana - UV 3D holographic

Glitter Toppings: Kicks - UV snow cone blue
Not afraid - UV electrified pink glitter
Star - UV holo glitter
Makeup by One Direction
Rock Me Nail kit


Makeup by One Direction
ONE layer

Makeup by One Direction
TWO layers

Makeup by One Direction
THREE layers except for the pink polish which is two layers

Makeup by One Direction
And more GLITTER! Whooo hooo!

I refuse to be negative Sally so I will concentrate on the good, Moments (the pink polish) is actually beautiful! This shade is opaque and seriously, all you need is one layer and you're good to go. The application itself is smooth, it didn't streak at all. On another note, Happily (the blue polish) well, I'll let the pictures speak for themselves. As for the glitter, I had to apply it over the toilet bowl so it's slightly easier to clean then having those darn thing flying everywhere in the house.

If you're a massive, borderline obsessive fan of One Direction then by all means, please buy this for your personal collection. If you have a niece or nephew or cat who loves One Direction and is of the age 15 and below, then I think this will be a marvellous Christmas gift. However, if you are a makeup enthusiast then I'll say this is not the kit for you. It's obvious that both kits are created for younglings and One Direction's real fans.

Makeup by One Direction will hit the follow stores November 15th!
Stage Stores
Beauty Brands
Lord & Taylor

Check out https://www.facebook.com/MakeupbyOneDirection for more info.

**This post is powered by BrandBacker.

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Maira Gall